Tanqueray Gin launches a sensory bar experience at Nimb
Nothing tells a story like a scents. Your ex-boyfriend's perfume sticks in your heart. Fresh spruce scents of Christmas. And freshly cut grass exudes summer. So to focus on its own history and on the aromas a bottle of Tanqueray Gin contains, the world-renowned gin brand is now launching a sensory bar experience called Tanqueray Top Notes. You can experience the concept on the weekends 12.-14. and 19.-21st of November.
With its careful botanical selection, Tanqueray has defined the genre of gin since 1830. And now they have come up with new, fun, and innovative ways to present their history and craftsmanship. Tanqueray Top Notes is a sensory bar experience that focuses on the exquisite aromas and unique taste that a bottle of Tanqueray Gin contains. The concept collaborates with the Nordic fragrance brand Muro Scent and the exclusive cocktail bar Nimb in Copenhagen.
Over two weekends in November, Nimb’s talented bartenders and fragrance experts from Muro Scents have transformed three exclusive Tanqueray cocktails into bespoke fragrances. And guests will only have the opportunity to order their cocktails based on what their nose finds most attractive. The concept initially premiered in January and was, like everything else, postponed due to closure. But now, the long-awaited event can finally happen.
How it works: instead of a classic cocktail card, you get scent samples down to your table. The fragrance samples are placed under glass bells and will be presented on a wooden tray. When the guests are ready, the bartender raises the bells so that the guests have the opportunity to make a choice that is 100% controlled by their nose. The ambition has been to capture the essential notes and aromas each cocktail contains, whether it is citrus, vanilla, thyme, or other herbs, spices, flowers, or fruit.
“Fragrances tell stories and produce spontaneous emotions, which often get a little muddy because we are used to attributing great value to what we see. I think this concept is wildly interesting because it greatly invites us to trust our intuition and emotions. When you combine that with the fantastic setting they have to offer at Nimb, I have not for a moment doubted whether any of the guests are going to leave from there with a completely unique experience. And this is the first time you can try something similar here in Denmark, so it is in itself quite exciting,” says Guri Rime C&E Manager at Diageo Nordics.
Nordic trend
The trend with aperitifs has gained a good foothold in the Nordic region in recent years, and here gin has undoubtedly been the shining star in the spirits category. But as interest grows, ordinary consumers also become more and more knowledgeable, demanding, and picky when it comes to taste. Tanqueray has set the standard for gin for almost a century with its premium gin and iconic bottle-shaped bottle shaker. And at a time when quality and craftsmanship are the keys for the discerning consumer, it is a safe choice if one is into gin.
Price:
A Tanqueray Top Notes-menu consist of three different cocktails.
145 kr. each
Entre menu: 400 kr.
Visit Nimb at Bernstorffsgade 5, 1577 København V
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